this is not advice.

About Tori Cox, Creator

Your Business Bestie

I’m Tori — designer, strategist, and chronic overthinker (with a soft spot for blunt truths). Over the years, I’ve navigated running a business while juggling clients, shifting boundaries, and figuring out what actually works for me. I’ve learned a lot the hard way — and I’m still learning.

this is not advice is where I share the real stuff: the experiments, the missteps, the little shifts that make business (and life) run smoother. It’s not a blueprint, it’s not step-by-step — it’s the kind of conversation you’d have with another business owner who gets it.

It’s simple, honest, and for people who care about their work and their sanity.